For one of my modules, My group and I are holding a Health and Wellbeing event within the university.
To promote this event to students we used; posters, flyers, social media and a promotional stall which involved hand massage, to give more of an insight into what could be available at the event.
Poster/Flyers - We have put up around the university a few A4 posters (as seen on the left) then for the stall we printed 300 flyers which had the poster on the front and on the back is a weekly plan, this is for the consumer to tick off there progress into wellbeing.
Stall - Here's me giving a hand massage to the guide dog mascot that was walking around during the wellbeing information day within the university.
I love the fact that you used a mix of two of the elements of your event for your experiential marketing - the dog (therapy dogs) getting a hand massage (massage facilities at the event). I also really like the way you have involved consumer interaction before the event by providing them with a action plan for the week before for progress to their wellbeing.
ReplyDeleteThanks for your kind words!
DeleteThe dog is actually a mascot for guide dogs and we didn't actually notice the link between the promoting and event, thanks for pointing that out Shirley :)