In my recent lectures I have been exploring gamification and how marketers are now using this to interact and engage with the consumer even more.
Ben Davis @Econsultancy wrote a blog post on how Zizzi restaurant has incorporated gamification to connect with their customers further.
Customers were able to connect with this game through their mobile phones.
There were a variety of rewards where customers could enter and win a chance in a life time, as well as the Zizzi getting customers to donate to 'Stand up to Cancer' which would give a boost for the customers chances of winning.
Statistics:
- 84,000 players (total nearly half a million plays)
- 37,500 extra diners (new customers)
- 8,500 Facebook likes (promoting social media)
- 1,000 donations to charity (Stand Up to Cancer)
It was stated in the Econsultancy blog that, games are not right for everyone but those who do like them will engage again and again and it makes sense for restaurant chains to encourage the trade off of discounts for data by using a more fun and engaging platform.
If you want to find out more information and to watch a video case study of this campaign them please click on the link below...
Wow that is really good info on gamification, I think it is really good how they get people involved in games to get them to want to come back to there store, thank you for your work ��
ReplyDeleteLove the idea how zizzis how incorporated gamification with raising money for a charity, interesting blog!
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