Today I read an article about Flora bringing a new campaign out in February.
This campaign is to focus on healthier living and to create a new 'free-from' product.
The campaign is called 'Powered by Plants' and this is to celebrate what Flora has already achieved with the health credentials they already offer, this is highlighted by the ingredients used such as sunflower oil. - The promotion will be advertised outdoor, digitally and socially.
James Brennan told Marketing Week Magazine: "We plan to bring real life experiences to kids by telling them where their food comes from, while also educating mums on the benefits of a plant based diet. There's an education and entertainment aspect to the campaign, so we want to bring those to families." he also mentioned that they will be doing things different by getting people excited and out there.
The 'free-from' section of Flora is that they are creating a new 'dairy-free' product, to gain more demand for the 'free-from' sector.
I personally know what it feels like to have an intolerance to something. (I'm actually wheat intolerance). Before I found this out I actually thought I was slightly lactose intolerant therefore I had to cut a lot of things out of my daily diet. This was so difficult as there an not many 'free-from' products out there and when you do come across them they are so expensive (with me being a university student, living away from home, it's a nightmare trying to find affordable 'free-from' products). I like the idea that Flora are going to do and I hope this creates more of a demand for 'free-from' products and that people are more aware of these products.
Flora's new TV advertisement will be launching on February 15th.
For the original article and more information visit: Marketing Week Magazine:
https://www.marketingweek.com/2016/01/25/flora-seeks-to-take-free-from-products-mainstream-as-it-repositions-brand-with-12-5m-campaign/
This campaign is to focus on healthier living and to create a new 'free-from' product.
The campaign is called 'Powered by Plants' and this is to celebrate what Flora has already achieved with the health credentials they already offer, this is highlighted by the ingredients used such as sunflower oil. - The promotion will be advertised outdoor, digitally and socially.
James Brennan told Marketing Week Magazine: "We plan to bring real life experiences to kids by telling them where their food comes from, while also educating mums on the benefits of a plant based diet. There's an education and entertainment aspect to the campaign, so we want to bring those to families." he also mentioned that they will be doing things different by getting people excited and out there.
The 'free-from' section of Flora is that they are creating a new 'dairy-free' product, to gain more demand for the 'free-from' sector.
I personally know what it feels like to have an intolerance to something. (I'm actually wheat intolerance). Before I found this out I actually thought I was slightly lactose intolerant therefore I had to cut a lot of things out of my daily diet. This was so difficult as there an not many 'free-from' products out there and when you do come across them they are so expensive (with me being a university student, living away from home, it's a nightmare trying to find affordable 'free-from' products). I like the idea that Flora are going to do and I hope this creates more of a demand for 'free-from' products and that people are more aware of these products.
Flora's new TV advertisement will be launching on February 15th.
For the original article and more information visit: Marketing Week Magazine:
https://www.marketingweek.com/2016/01/25/flora-seeks-to-take-free-from-products-mainstream-as-it-repositions-brand-with-12-5m-campaign/
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