Consumers show more attachment to a product or brand if they get to interact with it, marketing has evolved from just viewing a poster or billboard, now companies are trying to reach customers in different ways, by using all five senses.
Coca Cola introduced the 'Hug Machine' back in 2012, as a way to market their product even further.
Their description: "The Coca-Cola Hug Machine. You hug it, it returns the favour with a Coke. Because vending machines have feelings too. #hugmecoke"
No comments:
Post a Comment