Gamification - Zizzi

In my recent lectures I have been exploring gamification and how marketers are now using this to interact and engage with the consumer even more.

Ben Davis @Econsultancy wrote a blog post on how Zizzi restaurant has incorporated gamification to connect with their customers further.

Customers were able to connect with this game through their mobile phones.

There were a variety of rewards where customers could enter and win a chance in a life time, as well as the Zizzi getting customers to donate to 'Stand up to Cancer' which would give a boost for the customers chances of winning.

Statistics:

• 84,000 players (total nearly half a million plays)
• 37,500 extra diners (new customers)
• 8,500 Facebook likes (promoting social media)
• 1,000 donations to charity (Stand Up to Cancer)

It was stated in the Econsultancy blog that, games are not right for everyone but those who do like them will engage again and again and it makes sense for restaurant chains to encourage the trade off of discounts for data by using a more fun and engaging platform. 

If you want to find out more information and to watch a video case study of this campaign them please click on the link below...

https://econsultancy.com/blog/67411-how-zizzi-uses-gamification-to-boost-voucher-engagement/

Barbie's Latest Makeover

The Evolution of Barbie

It all began in 1959... Ruth Handler saw a gap in the market and took that opportunity to produce a doll with 'teen - adult' roles, for children to play with. 

Over these 50 years there have been a lot of controversy on the way Barbie looks. 

Barbie's actual dimensions are:

Height: 5'9"

Bust: 39"

Waist: 18"

Hips: 33"

Shoe Size: 3

Weight: 110 pounds/7.8 stone 

Now, if Barbie happened to be a real person, she would be physically incapable to actually walk, due to her proportion. As well as Barbie's head being oversized due to her neck being 6 inches thinner!

As younger girls seem to play with dolls such as Barbie, they grow up to believe that this is the stereotypical way you have to look, you have to be thin and have long blonde hair.

This changed in 1980 when 'Black Barbie' was launched however the doll still had features from the 'white' version which then turned into more controversy. 

As the years went on Barbie was becoming more aware of what the public wanted. By creating trial and errors on so many dolls...

We are now in 2016 and Barbie has had a whole new makeover! 

"Barbie Fashionistas" will include 4 different body types, 7 skin tones, 22 eye colours and 24 hairstyles as well as staying on trend with fashion and accessories.

In my opinion I think this is a great idea, Barbie is finally looking into the public and seeing how diverse the world can be. Most countries now have many different cultures living within them and it is nice to have a younger child play with a Barbie doll and actually look up to them, without getting the impression that they have to look a certain way.

#TheDollEvolves 

Information from: 

http://aplus.com/a/barbie-new-body-shapes-skin-tones

http://topics.nytimes.com/top/reference/timestopics/subjects/b/barbie_doll/index.html

http://www.nytimes.com/2016/01/29/business/barbie-now-in-more-shapes.html?_r=0

 http://kids.barbie.com/en-gb/promo/barbie-fashionistas

http://www.dailymail.co.uk/news/article-2308658/How-Barbies-body-size-look-real-life-Walking-fours-missing-half-liver-inches-intestine.html